What Is a Landing Page?
A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event.
Users typically arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing page through your homepage, social media posts, organic search results, and email campaigns.
Homepages contain general information about your company. They’re a gateway to other pages on your site where the visitor can learn more.
Homepages contain general information about your company. They’re a gateway to other pages on your site where the visitor can learn more.
Like your homepage, landing pages are often the first experience visitors have with your website. But homepages and landing pages serve different purposes.
In this guide, we’ll cover why landing pages are important and how you can create and optimize them.